In 2005, almost 50 million Lacoste products sold in over 110 countries. More recently, Lacoste's popularity has surged due to French designer Christophe Lemaire's work to create a more modern, upscale look. In 1977, Le Tigre Clothing was founded in an attempt to directly compete with Lacoste in the US market, selling a similar array of clothing, but featuring a tiger in place of the signature Lacoste crocodile. rights to distribute shirts under its own brand. This partnership ended in 1993 when Lacoste regained exclusive U.S. Starting in the 1950s, Izod produced clothing known as Izod Lacoste under license for sale in the U.S. The company claims this as the first example of a brand name appearing on the outside of an article of clothing. They began to produce the revolutionary tennis shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest. René Lacoste founded La Chemise Lacoste in 1933 with André Gillier, the owner and president of the largest French knitwear manufacturing firm at the time. In November 2012, Lacoste was bought outright by Swiss family-held group Maus Frères. He was later redubbed "the Crocodile" by French fans because of his tenacity on the tennis court.
René Lacoste, the company's founder, was first given the nickname "the Alligator" by the American press after he bet his team captain an alligator-skin suitcase that he would win his match. The company can be recognised by its green alligator logo. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. is a French company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier.
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